CHONGQING: MACROECONOMIC REVIEW
– Population: 19,19 M
– Area: 82,4 k sq meters
– Status of City: Municipality under direct control. No provincial gouvernement provincial
– Crossroad of programs “Two Belts and One Road”
– Economic Center of Upper Yangtze
– County of “large scale” level
STATUS OF CHONGQING
The Chinese Government published strategic documents in 2014 and 2015 stating the national objectives named “Two Belts and One Road” and “The Strategy of Development of the Yangtze river economic belt”. Chongqing benefits from a central position in the two strategies.
Chongqing is one of the priorities in term of development by the Central Chinese Government. Its GDP is 1,426.54 MM CNY with a 10,9% growth rate, i.e. 3,5 pts higher than the national average.
SALE OF CONSUMER COMMODITIES IN CHONGQING
Since 2005 the sale of consumer commodities has risen by more than 13% yearly in average. In 2014, the sale of consumer commodities rose up to 509,62 MM CNY, i.e. an increase by 13% in comparison with 2013
QUICK GROWTH OF MIDDLE CLASS IN CHONGQING
Jones Lang LaSalle foresees 21% of Chongqing population will reach standards of living equal or higher of middle class in 2016 in comparison with 11% in 2013, which increases significantly the purchasing capabilities of urban residents and opens new opportunities for new products and services dedicated to middle class.
OPENING OF THE COMPLETE XIYONG BONDED ZONE
Located in the western district of Chongqing, creation of a free trade zone close to downtown with the most comprehensibve infrastructure and dedicated to industrial extensions; R&D, education, tourism and entertainment. It’s the main development leverage of the western part of the city and the pilot area of Chongqing for the international trade.
This zone will notably include an Industrial Park dedicated to microelectronics for 34,3 sq km, a university of 500,000 students spread over 33 sq km, a mall of 7,42 sq km, the western logistic platform of 33 sq km and the ecologic tourism zone of 10 sq km.
EURO BRAND CENTER
The mall of 40,000 sq meters was built in a European architectural style over a 73,000 sq meters area. 100,000 associates serve 400,000 VIP customers of the city financial institutions notably. You can find the following family of products: luxury, commodities for children and mothers; electronics; leather bags and accessories, commodities, food, meets, beverages, cosmetics and other european products
MAIN ADVANTAGES OFFERED BY EURO BRAND CENTER
As a mall and a huge permanent border exhibition center specialized in European products, EURO BRAND CENTER offers the following advantages: export formalities simplified for European suppliers, an efficient transport and logistic center, an optimized quality/price ratio, the access to a border e-commerce platform, an efficient sales channel, an environment of attractive brands and a complete service.
EURO BRAND CENTER also provides its European partners with partnerships with 300 food stores in the Chongquing area and 1,500 throughout China.
EURO BRAND CENTER could be the ideal solution for a new exporter to China that looks for simplicity, ease, speed of a unique entrance gate into the market whatever the sales channel is (e-commerce, reseller ou retail)
AVETA GLOBAL is your ideal partner to prepare and manage a partnership with EURO BRAND CENTER and implement operations with this very effective player to enter the Chinese market. Please feel free to contact us for any further information: [email protected]
Euro Brand Center website: http://eurobrandcenter.com/